What happens in a brand strategy session?
If you’ve ever wondered what happens before a logo is designed or how a brand goes from idea to visual identity, from a blank canvas to shapes and forms, the answer is simple: brand strategy.
But brand strategy isn’t just a corporate buzzword. For wellness practitioners and conscious business owners like you, it’s the sacred foundation — the soil that allows your vision to root, grow, and blossom into something magnetic, aligned, and recognisable.
Here’s what really happens inside a soulful, intentional brand strategy process:
We start with the initial consultation
We begin with a conversation. I want to understand not just what you offer, but why you’re here.
This is where I tune into your energy, your intentions, and the dreams behind your business.
Whether your idea is still forming or your business has already launched, this first step helps us set the tone for co-creation.
If this step is for you go ahead and book a free clarity call here.
If you decide that wish to co-create with me you will receive a Strategy workbook.
A space for you to reflect and clarify key aspects of your brand. This includes questions about:
Your values
Your story
Your vision + mission
Your audience
Your inspirations and some others
Now, don’t worry — you don’t need to have all the answers. This isn’t a test, and it’s not set in stone. It’s a sacred tool that helps me understand your inner world and your business ecosystem.
Some clients find this process deep — even intense — I’ve heard in the past things like: “There are too many words!”, “It takes so long!”, “It’s boring” and the classic—”Can you do it for me?” (No my darling I cannot) This step is crucial because it invites them to meet themselves again.
I know it takes time but it’s always worth it. This workbook becomes the seed — where your roots will begin to grow.
The logo brief
Once we’ve established your foundation, we begin dreaming into visuals. Together, we complete a Logo Brief where we explore:
Your design preferences
Colours and symbolism you’re drawn to
Words or imagery that feel aligned
What you don’t want and some others questions.
This step starts to give shape to your essence—turning feelings and values into tangible design direction.
Defining your brand personality
A brand isn’t just a business — it’s a living, breathing energy. During this step, we define your brand archetype and personality traits.
Are you soft and poetic? Bold and rebellious? Grounded and ancestral?
This clarity helps guide every future visual and written decision — from font pairings to social media captions.
Aligning vision to visuals
Now that the roots are strong, we begin shaping the visual direction. You can go and continue creating your business and I will start developing the visuals according to the information provided during the strategy session.
A strategy session is how we ensure every design choice is made with intention — grounded in the strategy we’ve co-created.
I offer something unique:
During the strategy session, I don’t just listen to your words — I tune into your energy.
With my background in energy healing, shamanism, coaching, and indigenous wisdom, I hold a space that goes beyond the mind.
I gently identify belief systems and energetic blocks that may be holding you or your business back — patterns you might not even realise are there. This work brings depth and clarity to the process, helping you align not just visually, but energetically.
The space we create together has a vibration of its own — intentional, rooted, and alive.
Final reminder: Strategy first—always!
So often, people want to skip straight to the visuals — the logos, the website, the Instagram feed. But when we rush the process, the visuals often end up feeling disconnected. some people contact me because they wish to have a website but they don’t have a strategy or a logo. A website is only a marketing tool. It is very very hard to create a website with no foundation, no guides. It’s like wanting to get somewhere with no map and blindfolded (not ideal).
A soulful brand needs to be designed from the inside out.
Brand strategy is the bridge between your inner vision and your outer expression.
If you’re ready to birth a brand that feels like you — and one that your clients can truly connect with — I’d love to support you.
👉🏼 Explore my brand design offerings here
Wanting to start slow? Maybe star with a Brand audit, download it for free here.
