✶ Strategy ✶ Concept development ✶ Branding
Breath Connection is a conscious business founded by Mallory, who is devoted to the path of kriya yoga–actions that lead to liberation for all beings.
Her purpose is to free individuals from old patterns that keep humanity stuck in suffering.
Providing tools to support people in their personal and spiritual evolution, and help them truly integrate them into their daily life.
Mallory knows that her soul’s mission on Earth during this great shift in consciousness is to lead a large global (r)evolution in human society — and it begins with reconnecting people to their own breath, their spirit, and to one another.
THE BRIEF
THE CONTEXT
The brief was to rebrand Breath Connection as the business was evolving into a more grounded and mature version of itself. As things were shifting, Mallory felt it was time to give her brand a new face—one that could support her next level with more confidence, clarity, and excitement.
She wanted a modern, elevated look that would grow with her over time, and a symbol that could clearly communicate the essence of her work.
It was important for the brand to feel modern and future-focused, while still expressing transformation and a sense of movement.
The rebrand started with a tight timeline. Mallory and I were about to go on a 20-day Shipibo-Conibo dieta in the Amazon—a deeply transformative experience that felt closely connected to our work as conscious business owners.
Early on, we realised the brand needed time to incubate. It wanted to become something different. So the project was paused for over a month.
When we regrouped, the brief had naturally shifted. Together, we co-created a new vision—something fresh, different, and more mature. Together, we co-created a new vision—something fresh, different, and more mature.
Some projects can’t be rushed. They have their own timing, and need space to evolve before fully manifesting.
How it started
