✶ Strategy ✶ Concept development ✶ Illustrations ✶ Branding ✶ Visual Direction ✶ Web Design
UpLevel Tutoring is a Manhattan-based, heart-centered tutoring and coaching business that deeply cares about its students. Founded by Maya Liran, UpLevel is dedicated to supporting young minds not just academically, but also by equipping them with tools for long-term success.
Maya not only provides high-level tutoring, but also deeply cares about the wellbeing and state of mind of her students, incorporating mindfulness practices, self-awareness and consciousness teachings to help them manage their daily studies.
UpLevel Tutoring strives to stand out from other tutoring services by sharing a message that goes beyond a single session. Their mission is to create meaningful, positive change for students and, as a ripple effect, their families.
THE BRIEF
Maya’s business was ready to move to the next level, as it was growing rapidly and she was committed to go deep in the process to make sure everything felt aligned and professional. She wanted a logo, website, business card, and photography that clearly communicated her values and created a welcoming brand experience.
Maya wanted a logo that reflected her tagline, “Joyful Learning. Limitless Growth”—something fun, inviting, warm, and kind, while also feeling professional, trustworthy, and efficient.
How graphics
The visuals
BEHIND THE SCENES
The creation of UpLevel lasted a few months. What started with a logo design evolved into an adventure of co-creation, laughter, realisation, and fun.
I had the honour of witnessing UpLevel be born from a blank canvas into a fully expressed brand—with a website and beautiful, on-brand imagery that truly communicates what Maya envisioned.
During the process, we also held a styling session to select the wardrobe for the shoot. I created mood boards, shot lists, and guided the planning of a photoshoot and on-site art direction. the whole process felt empowering, fun, and deeply memorable.
Maya and I became dear friends along the way, and it’s been a joy to continue witnessing her expand and create even more. Creating this case study was a joy!
Credits:
Make up: Ammy Chan
Photography: Nate Mumford
On-site Art Director: Vanessa Del Castillo
Extras: Nia, Magnus, Nat, Mati, Rebecca and Fausto