The Light Arts Design ladybug production case study

✶ Strategy ✶ Concept development ✶ Illustration ✶ Branding


Sara Jane wears many hats—she is an energy facilitator, matchmaker, somatic practitioner, and stand-up comedian, just to name a few. She owns a multi-disciplinary company called Ladybug, and currently uses a ladybug image as her business symbol.

Sara Jane feels it’s time to take this symbol to the next level, and to do so, she needs a more professional look. She has decided to move forward with creating a logotype that represents her company. 

Ladybug Productions currently includes: The Living Blog; Caress; Access Consciousness; Romantic Matchmaking; Independent Staffing Services; Mediation, Conflict Transformation, & Bias-Awareness; Professional Writing; Art; Somatic Experiencing Practitioner (SEP); Certified Moksha/Modo Yoga Instructor; Renaissance Woman. 


THE BRIEF

Ladybug productions is based in NYC and is a company that transforms and expands as Sara Jane does, the brief was to create a logo that translates the innate nature of the ladybug, their lovely look and at the same time their “fierce” qualities. Some of the characteristics that the logo must communicate are eroticism, joy, lightness, ease, brightness, fun, money, attraction, intrigue, potency, glistening and transformation. 

We connected initially in the world of energy as we are both Access Consciousness practitioners.


How we started

Sara Jane use to sign her communications and share her community updates with this little image. From here the logo emerged.


A logo creation

The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study

A logo was created that visually encompasses all that Ladybug Productions is: erotic, feminine, powerful, transformative, ever-evolving.

The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study
The Light Arts Design ladybug production case study

Other credits:

Website and social media managed by the client, following the brand direction.


A happy client!

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